September 28, 2021 2022-01-15 17:11

Welcome to Cloudfish

Creative, compelling storytelling

Cloudfish is a copywriting and content provider that produces top-class copy for brands and organisations.


Based in Malmö, we deliver creative content that gets your message across and makes it – and you – stand out from the crowd.

You may be an ad agency looking for English copy written with flair, or a business seeking to polish your communications and content marketing.

Maybe your communications or marketing team needs a razor-sharp writer for a sales presentation, product brochure or in-house magazine.

Tell us – in English or Swedish – about your company and your clients. Explain what you want them to think and feel, and what you want them to do. Then leave it to us.

If you are publishing content in English, your image and integrity depend on it being word perfect. We provide that extra polish.

We’ve all read copy that’s correct but dull, or dynamic but careless. Cloudfish offers style with substance – the best of both worlds.

We have an eagle eye for detail and total dedication to accuracy. We streamline your content, rewriting and editing the copy to ensure it says exactly what you want it to. So your message is heard above the hubbub.

We will get your message across with verve and insight.

Greg McIvor, Founder & Senior Copywriter

I’ve been working with – and writing about – Swedish businesses since moving from London to Stockholm in the early 1990s.

After a number of years as Nordic correspondent for The Guardian newspaper, I moved to the Financial Times, contributed to The Economist and freelanced for various news outlets. Later on, I became editor of an international sustainability magazine.

Some years later I founded Cloudfish. Today I work with a broad portfolio of brands and businesses – from multinationals to agencies and smaller niche clients. Most are based in Sweden and other North European countries.


Our Work

Over the years we’ve helped businesses and organisations across Sweden and beyond. Multinationals, small businesses, technology leaders, advertising agencies, publishers, banks, pension funds – and numerous others – have trusted us to create copy that gets them seen. Here’s a small selection.